iLoveModesty was founded in 2008 in order to create an online clothing boutique that would fill the void that existed in the Canadian clothing market where it was difficult to find women's clothing that was modest and, at the same time, fashionable.
Lack of suitable modest clothing for women in the mainstream marketplace was what prompted us to envisage an online clothing store that would cater for the needs of modern women who want to dress modestly without being singled out for wearing something out of style.
iLoveModesty has a business aspect to it - we need to have a viable business to stay afloat. The other side to iLoveModesty is to promote modesty in the face of increasing immodesty in the mainstream and social media.
iLoveModesty is where style and modesty converge. Our brand is based on four precepts: modest clothing that provides adequate coverage, attractive styling, quality and innovation. We work hard to make sure our products are in line with the current fashion standards. Our customers are women who look for quality clothing that's stylish, modest and affordable. We enjoy a diverse customer base. Our products are not just limited to any one community or faith.
At iLoveModesty, we follow two guiding design rules. First, the clothes must provide adequate coverage, and second, they must also follow modern fashion trends. As our brand has gained more popularity and with a diverse customer base, we keep a close eye on the latest fashion trends. Our designs blend those fashion trends with colours, materials and design elements borrowed from a variety of sources from around the world.
Aside from the business side, our goal is to promote and spread the use of modest clothing among the yournger generation, through the use of modern and contemporary presentation and tools so it is no longer viewed as being outdated or out of place.