- Based in Canada and founded in 2008, iLoveModesty is a clothing brand seeking a social impact to normalize modesty. Our goal is to reinvent a modest approach to fashion and provide styles that are classic, feminine, and on trend for both professional and casual settings. We boast a clean, minimalist aesthetic with special attention to detail and design. Our products are designed by our in-house team and ethically manufactured. Led by religion and our values we strive for quality not just in our products but in our team, both in the forefront with customer service and behind the scenes as well.